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Terri Ross “who google says is the Beyonce of Aesthetics” breaks down how one nurse practitioner’s revenue per hour jumped from $598 to $2,850 following sales training. Same provider, same patient population, same services just different tactics and strategy.

You’ll learn where practices unknowingly lose revenue, which KPIs matter most, and the communication, sales and follow-up strategies that turn existing patient demand into measurable growth.

What Terri Talks About

1. How to identify revenue opportunities across the patient journey from the first phone call through consultation, treatment and retention.

2. The KPIs every practice needs to know, track and why and what its costing the practice if they dont

3. Why more leads aren’t always the answer. Learn how to determine whether you actually have a lead problem or a training and conversion problem.

4. How to turn patient conversations into conversions without sounding scripted, pushy or “salesy” through better discovery, value building and communication.

5. Why patients object on price and what happened before the objection. How weak discovery, poor value articulation and lack of confidence create price resistance.

6. How to increase average patient spend ethically by uncovering the patient’s complete goals and “why” rather than selling a single treatment.

7. How technology + training work together. Call tracking and AI can expose what’s happening, but your team still needs the skills and accountability to change the outcome.

Growth today isn’t about working harder or hiring more staff; it’s about building smarter systems that allow your team to perform at a higher level.

Join Terri Ross, Founder and CEO of Terri Ross Consulting and Co-Founder of the 4S Summit, as she shares the proven strategies successful aesthetic practices are using to leverage technology as a competitive advantage. Learn how to streamline patient communication, eliminate costly inefficiencies, improve the patient experience, and unlock sustainable revenue growth without adding unnecessary payroll.

This session provides practical, real-world strategies you can implement immediately to increase efficiency, strengthen patient relationships, and maximize the return on every lead, every consultation, and every patient interaction.

Discover how the #1 AI Operating System for Aesthetic Practices is Transforming Growth, Efficiency & Profitability

Join Cortney Hall, Chief Operating Officer of True Medical Spa, as she shares her firsthand experience using Podium’s AI Operating System to streamline operations and elevate the patient journey. Cortney will walk through how Podium’s AI employee, Avery, unifies EMR workflows, communications, and marketing into one seamless system built specifically for aesthetics. Attendees will learn how practices can eliminate missed leads, reduce administrative strain, increase show rates, and boost retention through personalized, AI-powered follow-ups. If your practice faces revenue leaks, manual processes, or inconsistent engagement, this session offers a real-world look at how Podium’s AI agents deliver measurable growth while enhancing both client experience and team efficiency.

Everyone's telling you AI will transform your practice. Almost nobody's telling you what the first ninety days actually look like.

We ran this panel live at our first Club Avery event in Park City, and the room didn't want the highlight reel — they wanted the truth. So, we're running it back for the owners and operators who couldn't be there.

Cortney Hall (COO, True Medical Spa) and Traci Andreason (CEO & Founder, Rise Rejuvenation Center and The Injector's Guide) are both self-described control freaks running established practices. Neither was an early believer. Both use AI every day now. In 45 minutes, moderator Shannon Blake will walk through what changed their minds, what they'd do differently, and what still makes them nervous.