AEO for Aesthetics: How to Win in AI Search

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Summary

Search is no longer limited to standard Google links—generative AI assistants, local map packs, and social networks are actively reshaping how consumers discover and select brands. Join Influx President Erica Crawford for a detailed breakdown on how to adapt your digital marketing strategy to the new era of AI-driven search.

What you'll learn

The Three Pillars of Visibility: How SEO, local map optimization, and generative AI operate in parallel to maximize online reach.
How AI Answers Are Generated: How platforms such as ChatGPT, Google Gemini, Claude, and Grok source information from web pages, social discussions, and press features.
SEO vs. AI Search: Why ranking on page one of traditional search doesn't guarantee inclusion in AI responses, and how entity authority connects both mediums.
Leveraging External Signals: Tactics to optimize Instagram keywords, engage with relevant Reddit discussions, and build PR coverage that directly feeds AI knowledge graphs.
Review & Reputation Strategy: Why Google reviews and patient or customer feedback act as primary data points for AI summaries.
Tracking AI Conversions: Practical methods to tag AI-influenced leads in your CRM and monitor how AI platforms portray your brand.

Presenters

Erica Crawford, President, Influx Marketing

Shannon Blake, Director of Aesthetic Partnerships, Podium