AI Employees

Why Podium

Features

Plans

Resources

Sales: 1-706-710-2294

Watch a demo

Talk to Sales

Podium vs. Boulevard

Podium is a full EMR and practice management platform built specifically for aesthetics. It brings clinical charting, scheduling, payments, memberships, inventory, and reporting together with patient communications, marketing, a full phone system, and AI agents.

Boulevard offers practice management software for med spas, salons, spas, and other self-care businesses. Compare the platforms below to see how they support your practice, your patients, and your growth.

Watch a demo

What are customers saying about Boulevard?

By far the worst experience I ever had in the Medical Spa Industry. No customer service at all. Not even a single phone number of someone to call if you need help.

Anonymous CEO

Capterra Review

By far the worst experience I ever had in the Medical Spa Industry. No customer service at all. Not even a single phone number of someone to call if you need help.

Anonymous CEO

Capterra Review

The biggest struggles are reporting - it’s too difficult to find kpis and is time consuming to switch between locations etc. - and the lack of added features like advanced marketing options or AI integration

Business Owner

Capterra Review

Business Owner

Capterra Review

Podium

Boulevard

App Store Rating*

4.7

32K+ ratings

4.6

600+ ratings

Google Play Store Rating*

4.4

3.5K+ ratings

3.6

113+ ratings

G2 Rating*

4.5

2.1K+ ratings

4.5

125+ ratings

* App Store, Google Play Store, and G2 data as of October 2026

How Podium and Boulevard compare

1. EMR and practice management

Podium can replace Boulevard as your med spa’s EMR and practice management platform. Manage scheduling, online booking, patient records, clinical charting, consent forms, treatment photos, ePrescribe, payments, packages, memberships, inventory, and reporting in one place.

Patient communications, lead management, marketing, and AI work within that same platform, connecting the tools you use to care for patients with the tools you use to run your business.

Boulevard offers scheduling, online booking, client profiles, forms and charting, ePrescribe, payments, memberships, packages, inventory, marketing, and reporting. Its platform serves med spas alongside salons, spas, barbershops, and other self-care businesses.

2. AI lead response and booking

Avery, Podium’s AI Employee, handles patient inquiries 24/7 across calls, texts, webchat, forms, and social. Avery answers questions, qualifies leads, follows up with people who haven’t booked, and books appointments directly on your calendar. She can also handle rescheduling and cancellations.

You can coach Avery on your practice’s tone, services, and processes so she follows your playbooks and knows when to bring in your team.

Beau, Boulevard’s AI Receptionist, answers inbound phone calls, handles common questions, captures lead information, and transfers callers to staff. When a caller is ready to book, Beau sends a booking link. For med spa inquiries, Boulevard describes capturing the patient’s details and treatment interest, then handing the lead to staff for follow-up and booking.

3. Patient communication and phones

Podium has a full communication suite that includes a VoIP phone system, two-way texting, webchat and a centralized inbox where you can manage calls, texts, emails, social media messaging, and web leads in one place. Your team can manage patient conversations and incoming leads alongside your EMR, with Avery helping respond and book.

That means fewer tools to manage and shared context for your team and your AI Employees, without relying on integrations.

Boulevard offers automated SMS notifications, two-way texting, and text marketing. Its Messages inbox brings text conversations together, and Beau adds inbound call answering with summaries and follow-up items.

Boulevard lists Messages & Text Marketing as a usage-priced offering, with charges based on texts sent and received.

4. Reporting and AI business management

Podium includes reporting for appointments, sales, revenue, memberships, inventory, and other practice performance metrics.

You also get Operator, your AI Business Manager. Ask for a custom report or investigate a question about your practice in plain English. Operator finds insights, recommends what to do next, and helps take action.

Boulevard offers dashboards and customizable reports covering sales, appointments, client retention, memberships, and team performance. Staff can use those reports to review results and plan their next steps.

5. Reviews and reputation

Podium automatically sends review invitations post appointment that take patients directly to Google. Our online reputation management tools help your team monitor and respond to reviews, building a public reputation that prospective patients can see when researching your practice.

Boulevard’s rating requests first collect appointment ratings and written feedback within its platform. Patients who submit four- or five-star ratings are then prompted to share their feedback on Google, Yelp, or Facebook.

Watch a product demo

Podium vs. Boulevard at a glance

Before Podium

Podium

Boulevard

Built for

Aesthetics practices

Medspas, salons, spas, and other self-care businesses

EMR and practice management

Scheduling, patient profiles, charting, forms, photos, ePrescribe, payments, memberships, packages, inventory, and reporting

Scheduling, client profiles, forms and charting, ePrescribe, payments, memberships, packages, inventory, and reporting

AI response and booking

Avery responds across channels, follows up, and books directly on the calendar

Beau answers inbound calls, sends booking links, and relays leads to staff

Communications and phones

Full phone system and shared inbox for calls, texts, webchat, forms, and social

SMS notifications, two-way texting, text marketing, and Beau inbound call answering

Reporting

Standard practice reports plus Operator for custom analysis, recommendations, and action

Dashboards and customizable practice reports

Review requests

Invitations can take patients directly to Google

Internal ratings first, followed by a public-review prompt for four- and five-star ratings

Support

Dedicated CSM and seven-day support by phone, text, or chat

Customer support via email or chat

Get started with Podium

Choose Podium if…

You want a full EMR and practice management platform built specifically for aesthetics.

You want AI that handles patient inquiries through follow-up and direct booking.

You want an AI Business Manager to help you understand performance and act on revenue opportunities.

You want to consolidate your EMR, patient communications, phone system, marketing, and AI into one system.

You want to consolidate your EMR, patient communications, phone system, marketing, and AI into one system.

Choose Boulevard if…

Your business combines medspa, salon, spa, or other self-care services.

Your business combines medspa, salon, spa, or other self-care services.

Your priorities center on scheduling, online self-booking, and the client portal.

What switching from Boulevard to Podium looks like

Changing systems is a big decision. Podium's onboarding team helps with the move from Boulevard, including data migration, setup, training, and ongoing support after launch.