Seth Godin live Oct 8

Get found and stand out in the age of AI

Seth Godin live Oct 8

Get found and stand out in the age of AI

Seth Godin live Oct 8

Get found and stand out in the age of AI

Fragmented Tech is Dead: Unlocking Profit with a Unified AI Operating System

Summary

Cameron Hemphill sits down with Shannon Blake, Director of Aesthetic Partnerships at Podium, to unpack Avery, Podium's AI patient coordinator, and the new AI operating system built around her for med spa and aesthetic practice owners. Shannon traces Podium's path from a fragmented-communication fix to a full operating system that unifies EMR, CRM, phone, and texting, and explains why Podium chose to build its own payments and scheduling rather than wait on integrations from legacy EMRs.

The conversation digs into how Avery taps dozens of AI models to self-heal her own responses, what's live today versus the "revenue mining" features coming this summer, and how consolidating communication into one system is meant to free up practice owners and front-desk teams to focus on patients instead of juggling software. They close with Podium's push into wellness, from e-prescribe to lab integrations, as the next growth frontier for aesthetic practices.

Key takeaways

  • Avery now references 20 different large language models and makes 50 calls to them behind the scenes to compile a single text response, then self-heals from feedback instead of routing fixes through an engineer.

  • About 40% of practice leads come in after hours, where the old industry-average response time was 8 hours; Avery is built to respond within two minutes any time of day.

  • Podium's new AI operating system launched about a month before this conversation and had already signed 150+ practices, migrating roughly 95% of a practice's data within 48 hours for a $99-a-month add-on.

Timestamped Chapter Markers

  • 00:02 – Introduction

  • 01:55 – Meet Shannon Blake, director of aesthetic partnerships

  • 02:40 – Why Podium built an AI operating system

  • 03:52 – Building Avery, Podium's AI employee

  • 07:07 – AI operating system vs EMR

  • 09:04 – Podium's roots in Utah

  • 10:15 – How Avery's AI models keep improving

  • 11:31 – Inside Avery's self-healing AI agents

  • 15:30 – Revenue mining, coming this summer

  • 19:48 – What Avery can do today

  • 24:24 – Dynamic scheduling and EMR comparisons

  • 27:31 – Building in-house payments and scheduling

  • 32:58 – Rapid adoption and 48-hour migrations

  • 39:11 – Tackling wellness integrations

  • 42:19 – Owning the code vs white-labeling

  • 45:26 – How to connect with Shannon and Podium